Skip to main content

University Library


A guide to resources for business research

Finding Data

Finding the right dataset can be hard, especially because data is created and published in so many different ways. The links below provide some options for finding data in your research. For more help in finding data, take a look at University of Michigan's Guide for strategies and resources for finding data across the social sciences, including opinion surveys.

Best Bets

Consumer Data

Demographic Data

Opinion Polls

For more resources on consumer behavior, visit the Market Research Guide.