Finding Data
Finding the right dataset can be hard, especially because data is created and published in so many different ways. The links below provide some options for finding data in your research. For more help in finding data, take a look at our guide to finding data.
Best Bets
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Data USAStatistics and visualizations of US data. Includes information on industries, cities, jobs, and much more.
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IBIS World This link opens in a new window
In-depth reports on over 700 industries. Each 30-40pp report includes key statistics and analysis on market characteristics, operating conditions, current and forecast performance, market size, market share of competitors, and industry growth rates.
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Mergent Market Atlas This link opens in a new window
Hard-to-get, timely annual reports and financial data on all companies in our International Company Data database. Also includes Country Profile Reports and an EDGAR search option.
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Statista This link opens in a new window
Statista consolidates statistical data on over 80,000 topics from more than 22,500 sources, including consumer data, market research, social and cultural statistics, media and advertising data, and more.
Consumer Data
Demographic Data
Opinion Polls
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American Customer Satisfaction SurveyACSI reports scores on a 0-100 scale at the national level and produces indexes for 10 economic sectors, 45 industries (including e-commerce and e-business), and more than 225 companies and federal or local government agencies.
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Statista This link opens in a new window
Statista consolidates statistical data on over 80,000 topics from more than 22,500 sources, including consumer data, market research, social and cultural statistics, media and advertising data, and more.
For more resources on consumer behavior, visit the Market Research Guide.