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Market Research

A guide to finding resources for market research.

Market Research

Marketing includes products, packaging, brands, new product development, pricing, promotion, location, segmentation by geography, by social culture, by consumer profiles, etc.

Primary data for market research is collected by surveys, observation, focus groups by marketing firms hired for primary research.

Secondary data can be found from trade organizations, government sources, securities analysts, and commercial publishers who create market research reports.

Market research reports provide quantitative and qualitative data with industry overviews, competitive analysis, market trends, product innovations within category, buyer behavior, market share, etc.

Best Bets for Market Research Reports