Librarian
Sonoma State University Library
Evaluating Competitive Positioning
Mapping your company's competitive positioning means putting your company in context with the industry (operating and financial conditions, major players and influences) and market (consumer needs, demographics, and pyschographics). For more information on how to perform industry or market research, visit our guides to Industry Research and Market Research.
Take a look at the industry
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IBIS World This link opens in a new window
In-depth reports on over 700 industries. Each 30-40pp report includes key statistics and analysis on market characteristics, operating conditions, current and forecast performance, market size, market share of competitors, and industry growth rates.
Take a look at the market:
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Statista This link opens in a new window
Statista consolidates statistical data on over 80,000 topics from more than 22,500 sources, including consumer data, market research, social and cultural statistics, media and advertising data, and more.
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International Trade AdministrationProvides links to trade & industry data, industry forecasting, analysis & competitiveness, news, and more.
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Global Road Warrior This link opens in a new window
Provides information on over 170 countries. This resource contains data on the local economy, money, customs, climate, business etiquette, and internal travel information. It also provides maps, images, and practical information about telecommunications, Internet connectivity, security and health concerns
Looking for information for a winery? Check out the Wine Business Research Guide.