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University Library

Industry Research

Top resources for researching a particular industry.

Porter's FIve Forces

All the information you need to identify an industry's 'Five Forces' can be synthesized from resources in the other tabs.

Need a refresher on Porter's Five Forces? Watch this short video from Harvard Business Review. There might be a short ad that plays prior to the start of the video.

Want more information? Take a look at the library's copy of Understanding Michael Porter: The Essential Guide to Competition and Strategy.